Turnkey digital for agencies, and marketing teams.
What we do
Get it done with Scale.
01
Audience-first plans that align channels, messaging, and KPIs so every campaign starts with a clear direction and measurable goals.
02
Creative concepts built for performance and brand fit—from campaign themes and hooks to cross-channel rollout ideas your team can execute fast.
03
High-impact visual systems for web, social, email, ads, and print—designed to look sharp, stay on-brand, and convert attention into action.
04
Fast, scalable builds for marketing sites and ecommerce experiences with clean UX, reliable integrations, and straightforward ongoing maintenance.
05
Platform-native content planning, creation, and management that keeps your channels active, consistent, and focused on measurable engagement.
How We Work
Why work with Scale?
Faster
We move quickly without sacrificing quality. When timelines collapse or plans stall, we jump in fast and get momentum back.
Better
Senior-level thinking, hands-on execution, and clean creative. Big-brand polish with practical decisions your team can actually use.
Smarter
Lean teams, clear scope, and no agency bloat. You get more output per dollar, with budget-aware decisions from day one.
Our Work
From Strategy to Execution
Brand Refresh & Collateral Overhaul for Faith-Based Services
The Client: Catholic Cemeteries Association
The Problem: Their legacy look and fragmented materials made it harder to present a clear, modern value proposition to families across channels and touchpoints.
The Solution: We developed new branding guidelines and rolled out updated marketing collateral that elevated design quality and strengthened value-prop communication.
The Results:
38% More Qualified Inquiries
2.1x Higher Brochure Engagement
31% Lift in Consultation Requests
End-of-Year Social Fundraising Campaign & Community Content Program
The Client: HFTB
The Problem: HFTB had never run a coordinated end-of-year social campaign with companion community-building content, which limited year-end momentum across fundraising and engagement.
The Solution: We created HFTB’s first integrated end-of-year social campaign, pairing donation-focused creative with a corresponding stream of community-building posts to keep audiences active and connected throughout the full period.
The Results:
55% Increase in Social Fundraising
65% Increase in Social Engagement
First-Ever Year-End Social Campaign Launch
Heritage Brand Relaunch & Ecommerce Rollout
The Client: Brooklyn Coffee Roasters (BCR)
The Problem: The brand had deep local equity, but its visual identity and digital presence felt dated and inconsistent. Legacy packaging and an outdated web experience were limiting conversion and making it difficult to reach new, younger audiences while honoring long-time customer recognition.
The Solution: We led a full relaunch program: refined the brand strategy, redesigned the logo system, and translated the new look into packaging and campaign-ready creative. We then built and launched a new Shopify site optimized for mobile merchandising, subscriptions, and seasonal drops, supported by a coordinated paid ad series across Meta and Google to reintroduce the brand at scale.
The Results:
47% Increase in Ecommerce Revenue
2.8x Higher ROAS in First 90 Days
34% Lift in Returning Customers
All-Star Comedy Night Event Branding & Key Art Rollout
The Client: HFTB
The Problem: HFTB needed a standout visual identity for a major tentpole event that could work consistently across event promotion, on-site experience, and supporting materials.
The Solution: We designed the event branding and poster system for All-Star Comedy Night, then adapted the key art across digital content and ads, on-site signage, and print/event collateral for a unified campaign presence.
The Results:
Primary Key Art for Major HFTB Event
Rolled Out Across Digital Ads & Content
Extended to On-Site Signage & Collateral
Our Team
Veteran Leadership
Tom Lorenzo, Principal
Tom is a digital-first creative leader focused on driving performance driven advertising, crafting innovative social content and managing high-volume production teams. For over 20 years Tom has worked with prominent brands and institutions such as Columbia University, NBCUniversal, Meals on Wheels America and Madison Square Garden. From developing a creative concept to executing high-level production, Tom will help you get it done at Scale.
Clients Tom has worked with:
Get in touch.
646.708.4276 / info@scale-interactive.com /
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